Buy toilet rolls, get free dolls!

What a brilliant marketing strategy. Unfortunately it’s no longer current, but it did run successfully for a while in the UK. On a trip to the local grocery store with my mother, while still in kindergarten, I spotted a marvelous doll-collecting opportunity. The venerable British doll-maker, Peggy Nisbet, had – somewhat unbelievably – teamed up with another institution to promote their wares. Read the whole story here …