In 1964, the Madame Alexander Doll Company added a 12-inch fashion doll to their line of couture dolls. This was most likely to compete with Mattel’s (by then, famous) Barbie doll. This Brenda Starr had a long strand of style-able hair, very likely to compete with American Character’s Tressy doll – whose appeal was hair that grows!
While it is unclear why Madame Alexander chose the Brenda Starr character as a model for her 12″ fashion doll … find out more in this link to Maryann Roy’s fascinating story about a little-known fashion doll.
2 Comments
Mark Ruffin · August 1, 2022 at 8:23 am
During my tenure at Alexander Doll I attempted to reintroduce the Brenda Starr line. It was an exciting time to work at the factory designing dolls.
thebolddoll · August 1, 2022 at 9:13 am
Hi Mark, How interesting! It’s great to hear from you, I’m honored that you have visited The Bold Doll!