Tressy’s got a secret

What set Tressy apart from other fashion dolls was her ‘Secret Strand’, a long, thick tress of hair that came out of the hole in the doll’s head. The strand could be adjusted in length by means of push belly button and a key. The selling point was that Tressy’s hair could be restyled into an endless array of fashionable hairdos. Tressy was sold under license in the UK by Palitoy and was marketed with the slogan “Tressy’s got a secret, be the one who knows. You can style Tressy’s hair to match her new high fashion wear, her hair grows”. In America, Tressy was marketed by the Ideal with the tagline “Short or Long or In-between, Tressy’s hair makes her a Queen!” The doll sold for just under $5 (in US prices). Find out more about Tressy here …