The 1960s were a period of great innovation in the United Kingdom, leading the world in product design, notable graphics, and furniture, as well as memorable modes of transport.
Mary Quant was one of the fashion leaders of the time. She transformed the way women dressed, and for doll-collectors everywhere, she gave us the adorable Daisy doll.
Daisy was truly ground-breaking, her fashions were miniaturized versions of Quant’s full-sized outfits. The illustrations that promoted the doll, by Joan Corlass (as retouched by Ralph Cade) tied in with the company’s ethos of bright graphic prints, bold lines, and a sophistication that belied an apparent simplicity of execution.
As Quant memorably said, “Fashion is not frivolous!”. She caused a design revolution with her energy, flair, and rebellion. She brought this energy to bear on the clothing and packaging of the Daisy dolls and accessories. Quant changed the high street forever, harnessing mass production techniques and the youthful spirit of the times to create a new look for all of her products.
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